Big news, but no need for panic: Seeking is updating the pricing for Premium and Diamond memberships. This is the first price adjustment in years—and it reflects something important: the growing value of what we offer, and the even more intentional community we’re building.

We’re not here to bury the lead. We’re here to explain what’s changing, why it matters, and how you can keep everything exactly as it is—no price hike, no hassle.

Let’s break it down.

What’s Changing (and Why)

Beginning July 8, the monthly rates for both Premium and Diamond memberships will increase by up to 25%. That change will apply to:

  • New members joining after the update
  • Past members returning after letting their plan lapse
  • Anyone whose subscription expires and restarts later

The price change supports:

  • New, smarter filters to help you find what you’re looking for, faster
  • Priority placement in search and messaging
  • More privacy and control across your profile and inbox
  • And for Diamond members, exclusive 3-day early access to new members joining the platform

In short? You’re getting more. And the community is, too.

Want to Keep Your Current Rate? Easy.

If you’re already subscribed to Premium or Diamond—and you don’t let your subscription lapse—you’re locked in at your current rate. For as long as your plan stays active. No price jump. No extra steps. And no disruptions to your membership or perks

The only catch? Your subscription must stay active. Canceling, pausing, or letting a payment fail resets everything. If you rejoin after July 8, you’ll rejoin at the new rate.

Who This Applies To

  • You’re safe if…
    You’re already subscribed, and your billing stays active through July 8 and beyond.
  • You’ll see new prices if…
    You’re a new member signing up after July 8, or you’ve let your plan lapse and are restarting it later.

Whether you’ve been with us for years, just joined last month, or are considering an upgrade, this is the moment to act if you want to lock in your current rate for the long term.

Here’s What You Get

Premium Membership Includes:

  • Unlimited messaging (of course)
  • Multiple location settings
  • Advanced search and inbox filters
  • Discreet browsing + profile privacy
  • Priority placement in search
  • A Premium badge that signals you’re serious

Diamond Membership Adds:

  • Everything in Premium, plus:
  • Early access to new members—3 days before anyone else sees them
  • Top-tier placement in search and browse
  • A significant visibility boost across the platform

Your Move, Your Timing

This isn’t about pressure. It’s about empowerment.

Suppose you love where you’re at—great. Stay subscribed and keep your pricing.
If you’ve been meaning to upgrade, now’s the time to get in at the current rate before it’s gone.

Key Dates

🗓️ July 8, 2025 at 11:59 PM PDT:
Last chance to activate or renew your plan at the current rate.

TL;DR?

You don’t need to do anything—unless your plan is inactive or you’ve been putting off an upgrade. Then it’s go time.

Thanks for being part of Seeking. 

You know what you want. Find it on Seeking.™

Seeking
Seeking Redefines Luxury Dating – Press Release

Seeking Redefines Luxury Dating – Press Release

SEEKING REDEFINES LUXURY DATING WITH NEW BRAND CAMPAIGN THAT CELEBRATES RADICAL HONESTY AND INTENTIONAL DATING Seeking’s “You Know What You Want. Find it on Seeking™” Campaign Spotlights the Power of…

Read More...

Exciting Changes Ahead on Seeking

Exciting Changes Ahead on Seeking

A Message from Brandon Wade: When I founded Seeking.com in 2006, my vision was clear: create an extraordinary platform for successful individuals looking for meaningful relationships. In 2020, that vision…

Read More...

Why We Removed Net Worth and Income Fields and Introduced New Changes

Why We Removed Net Worth and Income Fields and Introduced New Changes

We’ve recently made important updates to Seeking.com, specifically removing the “Net Worth” and “Income” fields for our successful members and replacing the subjective “Body Type” field with “Weight.” We recognize…

Read More...

How Seeking.com Selfie Verification Makes Online Dating Safer

How Seeking.com Selfie Verification Makes Online Dating Safer

Let’s face it—modern luxury dating isn’t about aimlessly swiping and hoping for the best. If you’re on Seeking, you know luxury dating is all about authenticity. Being honest isn’t just…

Read More...

The Art of Exclusive Dating: Seeking’s Transformative Journey

The Art of Exclusive Dating: Seeking’s Transformative Journey

In the ever-evolving landscape of modern romance, where swipes and likes have become the currency of connection, one platform stands apart, a beacon of luxury and aspiration in digital dating.…

Read More...

Seeking.com’s Commitment to Combating Fraud in Online Dating

Seeking.com’s Commitment to Combating Fraud in Online Dating

Introduction The internet has transformed how we connect, but it has also introduced challenges—fraud being one of the most persistent. On dating platforms, scams and fake profiles erode trust, making…

Read More...