The End of Fake Profiles?

How Seeking is Changing the Dating Game

Online dating should be exciting. It should be about making real connections, not worrying whether the person on the other side of the screen is even real. Unfortunately, for decades, scammers have made that difficult. They hide behind stolen photos and fake profiles, turning what should be meaningful connections into heartbreak and financial loss.

In 2023 alone, Americans lost more than $1.3 billion to romance scams. This isn’t a small problem. It’s one of the fastest-growing forms of cyber crime in the world. And most other dating platforms have looked the other way. Why? Because serious fraud prevention takes time and resources. It can reduce sign-ups and even cause short-term revenue losses. That’s why many companies treat scams as the “cost of doing business”.

But at Seeking, we chose a different path.

A Bold Step Forward

In early 2025, we launched a new security feature called Selfie Liveness Verification. It’s simple but powerful. Every new member must take a live selfie. Our AI then compares that image to their profile photos, ensuring they are a real person, not a scammer using stolen pictures. This feature changed everything.

The results have been incredible:

• More than 53,000 scammers have been blocked before they could contact a single user.
• Fraud-related issues dropped by over 90%.

We proved that protecting our members and building trust was more valuable than chasing quick profits.

As my wife and Co-CEO, Dana Rosewall, says, “As a female Gen-Z leader, I know how important it is for young daters to feel safe and authentic online. Romance scams erode trust, especially for Gen-Z who value transparency and truth. Our Selfie Liveness feature ensures every connection on Seeking remains real and meaningful”.

Understanding Romance Scams

Our verification system has given us a new look at how scammers operate. We now know that romance fraud is not just about a few bad individuals. It’s an organized, global business model. These networks are structured, regionalized, and designed to generate revenue.

We are not here to vilify individuals or communities. What we are challenging is a broken system, a practice that violates laws in the U.S., UK, and EU, and destroys trust in online dating.

Why Others Haven’t Acted

If romance fraud is such a big problem, why haven’t other dating platforms made the same move?

The answer is simple: profit. Blocking fake users reduces the number of profiles on a platform, which lowers short-term engagement and revenue. Many companies prioritize growth over safety. But at Seeking, we believe that if members don’t feel safe, growth is meaningless. Trust is the real foundation of online dating.

Our decision to launch Selfie Liveness Verification was not easy. We knew it would create friction for new users. We knew some would leave. And yes, we saw an initial revenue dip. But we also knew this was the only way forward.

And we were right. Safety pays off. Today, Seeking is safer, more trusted, and growing faster than ever.

A Safer Future for Online Dating

Romance fraud will never disappear completely. Scammers will always try new tactics. But we’ve proven that technology, combined with a commitment to integrity, can change the game.

We’ve stopped tens of thousands of scammers before they could harm anyone. We’ve built new datasets that show who these fraudsters really are, how they operate, and where they come from. We’ve created a dating environment where real people can connect without the fear of being deceived.

This is just the beginning.

At Seeking, our mission is to make online dating safer, more authentic, and more intentional. We want every member to know they’re talking to someone real. We want trust to be at the heart of every connection. Because dating should be about more than just looking good on the surface. It should be about building something real.

Ready to find a relationship built on trust? Join Seeking.com today and discover a world where every connection is more than just real; it’s extraordinary.