Dear Seeking.com community,
I want to be direct with you about something important: starting January 1, 2026, our subscription pricing is increasing. Additionally, our Premium membership tier will be renamed the Platinum membership tier or Gold membership tier, depending on your membership level and eligibility.
Here’s our new pricing structure:
- Platinum Membership (30-day): $150 (up from $130)
- Platinum Membership (90-day): $380 (up from $330)
- Diamond Membership (30-day): $375 (up from $325)
If you’re currently subscribed or renew before January 1, 2026, you’ll keep your current pricing for as long as your subscription remains active. But if your subscription lapses after that date, the new pricing applies.
Now, let me tell you why this matters and why it’s actually great news for everyone on this platform.
We’re Playing a Different Game
Most dating platforms are chasing scale. More users, more swipes, more noise. We’re doing the opposite.
We’re building the most exclusive and most authentic database of high-quality singles on earth. That’s not marketing speak, it’s our actual strategy. And here’s the truth: that takes standards. Standards take investment. Investment has a cost.
Price Is a Filter
When membership costs more, something interesting happens: the platform naturally concentrates around people who are serious, respectful, and high-intent.
People who waste time, play games, or show up with bad behavior? They self-select out. People who value their time and yours? They stay.
For everyone in our community, this means:
- Less competition for quality matches. When we eliminate low-effort members, the people who are genuinely ready for something real have a clearer path to each other.
- Less competition for attention. The most sought-after people on our platform aren’t drowning in noise from people who aren’t serious. They can actually see you.
- Better signal-to-noise ratio. Your messages get read. Your profile gets noticed. Your time gets respected.
Verification Works Both Ways
Here’s something critical: while higher pricing filters one side of the equation, we’re also investing heavily in verification on the other side.
Your membership funds:
- Advanced selfie liveness checks
- Optional ID verification
- Fraud prevention systems
- Trust-and-safety infrastructure
This isn’t just about safety (though that’s non-negotiable). It’s about authenticity. We’re adding intentional friction to ensure everyone here is real, serious, and aligned with our community standards.
The result? A database where people can move from app to real life faster and safer, because trust is built into the system.
Where Your Money Goes
This pricing adjustment reflects two realities: inflation and ambition.
We’re investing aggressively in:
Creative marketing to expand our verified member base into more cities and segments. More quality members in more places = better selection and higher match probability for everyone.
Cutting-edge technology: smarter matching algorithms, curated discovery (not endless swiping), improved customer service, and premium features that actually move the needle.
Every dollar goes toward one goal: helping you find your best match.
Exclusivity Is a Feature, Not a Flaw
Some people will read this and think we’re crazy for raising prices. They’ll say we’re limiting our market.
They’re right. We are.
Because we’re not trying to be the biggest dating app. We’re building the best outcomes. And that requires us to be selective about who’s in the room.
Think of it this way: would you rather be in a room with 10,000 random people, or 1,000 people who are genuinely at your level; personally, professionally, and relationally?
We’re betting on the latter. And based on the feedback we get from members who meet their match here, we’re right.
Radical Honesty at Scale
Seeking has always been a place for radical honesty. We don’t prescribe relationship models. We don’t judge what “right” looks like for you. We’re LGBTQ+ inclusive, always. We welcome all adults who approach connection with consent, integrity, and respect.
What we do require is clarity: be honest about who you are, what you want, and what kind of relationship fits your life. When expectations are aligned from the start, everything moves faster and better.
That kind of honesty at scale requires ongoing investment in tools, verification, and moderation. It requires us to stay ahead of bad actors and emerging risks. It requires a team that’s constantly refining the experience.
The Compounding Effect
Here’s the beautiful part: every improvement we make attracts even better members. Better members raise outcomes for everyone. Higher outcomes attract more quality people. The flywheel keeps spinning upward.
We’re not just building a platform. We’re building a culture where success meets sincerity, honesty meets respect, and time meets its highest return.
Our Promise
We will keep raising the bar on verification, safety, product quality, inclusivity, and community standards.
We will guard your privacy and never compromise on security.
We will continue to invest in innovation that helps you find extraordinary people faster.
And we will never, ever prioritize scale over quality.
If Seeking helps you meet the right person, someone who’s genuinely at your level, who shares your values, who’s ready for what you’re ready for, that value is priceless.
Our pricing reflects the investment required to deliver it.
The Bottom Line
Love should not be mediocre. Connection should not be a numbers game. And your time should not be wasted.
We’re building Seeking for people who believe that. If that’s you, you’re in the right place.
Welcome to the next chapter.
Questions? Reach out to our support team at [email protected]. We’re here to help.
