SEEKING REDEFINES LUXURY DATING WITH NEW BRAND CAMPAIGN THAT CELEBRATES RADICAL HONESTY AND INTENTIONAL DATING
Seeking’s “You Know What You Want. Find it on Seeking™” Campaign Spotlights the Power of Knowing—and Owning—Your Standards in Modern Dating
Las Vegas (June 16, 2025): Today, Seeking launched its new U.S. brand campaign, “You Know What You Want. Find it on Seeking™,” celebrating the clarity, confidence and boldness of Gen Z singles—especially women—who unapologetically pursue relationships aligned with their standards. The campaign takes a striking visual approach to showcase what it means to date with intention and honesty.
“True power doesn’t come from having all the answers, it comes from having the freedom to ask questions that matter. We’re not here to define what people should want, we’re here to create a space where they can find out for themselves.” said Dana Rosewall and Brandon Wade, Co-CEOs of Seeking. “This generation is done apologizing for their standards and on Seeking desire isn’t judged, filtered or explained. It’s explored.”
Directed by Maya Fuhr and Camille Boyer and produced by Rodeo Production, the campaign leans into luxury aesthetics and unapologetic storytelling. It features dynamic, visually charged narratives that reflect the kind of truths often left unspoken in dating. The campaign is inspired by what Seeking calls “the luxury of honesty”—the liberating relief of being upfront about your desires and connecting with someone who embraces them.
“There’s something radical about saying what you really want—especially in a world that teaches you to filter it. We wanted to give those moments the weight they deserve, crafting a space that’s both elevated and intimate. At its core, it’s about seeing yourself with honesty—maybe for the first time—and daring to say it out loud,” said director Camille Boyer, framing the campaign’s central idea of unapologetic self-expression. Building on that perspective, Maya Fuhr added, “This campaign is special because it creates conversation about direct communication and being honest with yourself and others about what you want. Whatever you are seeking, is also seeking you. There’s a possibility of all kinds of love in the world; the Truth Booth lets women look into their own reflection and discover what kind of person will fulfill their deepest desires. It was such a fun process and team to work with—I want to do it again”
Powered by Seeking Daters
The campaign aims to challenge preconceived ideas of dating and instead empower singles to be honest with themselves and their own intentions. Seeking daters have always known what they want and now, the brand invites the world to see that as a strength, not a stigma. The initiative celebrates the power of women who declare boldly that weekly date nights, surprise bouquets and everyday gestures of love are their standard, not a luxury. By voicing these desires with confidence, they’re spearheading the cultural shift we all needed: one where clarity is applauded, authenticity is honored and a woman’s self‑defined worth helps set the tone for modern relationships.
Recent data shows that today’s young singles are more discerning, selective and self-aware than ever:
- 49% of Gen Zers view financial compatibility as more important than physical compatibility.1
- Couples who communicate openly are 46% more likely to report satisfaction in their relationships.2
- Nearly 70% of users say they feel more empowered to ask for what they want on Seeking than on other dating apps.
- 25% of Gen Z Seeking members say they look for a partner who is successful, ambitious and aligned with their lifestyle aspirations.
This mirrors broader cultural trends, with Gen Z leading a new era of intentional dating. They are less likely to settle, more willing to set boundaries and more confident in naming their wants from the start, especially as it pertains to lifestyle compatibility. “You Know What You Want. Find it on Seeking™” taps directly into that mindset, one defined by alignment and intentionality.
Built for the New Generation of Selective Daters
The campaign was developed by award-winning agency No Fixed Address. “You Know What You Want. Find it on Seeking™” will debut across digital, social and streaming platforms on June 16, including TikTok, Snapchat, YouTube, Facebook, Instagram and connected TV. Featuring a diverse cast of confident, uncompromising individuals, the featured singles share their truths—and challenge viewers to do the same. The effort will be supported by influencer partnerships and native storytelling throughout summer 2025.
In a world of swiping fatigue and vague intentions, Seeking offers something different: a place where confidence and clarity come first. Whether you want travel, ambition, romance or a like-minded partner who meets you where you are, Seeking encourages singles to start with the most powerful question of all: What do you really want? And gives them the tools to find it.
Key Data About Seeking
- Seeking is the #1 luxury dating platform for successful, ambitious, and selective singles.
- Over 56 million people worldwide have joined Seeking since its launch in 2006.
- 84% of Seeking users say they feel more confident being honest about their expectations on the platform.
About Seeking
Founded in 2006, Seeking is the world’s leading luxury dating platform, connecting millions of members who value ambition, lifestyle alignment, and direct communication in their relationships. With more than 56 million users in 130+ countries, Seeking is built for singles who refuse to settle and empowers you to match with someone who meets your standards.
You Know What You Want. Find It on Seeking™.
Sources:
- The 2023 Planning & Progress Study was conducted by The Harris Poll on behalf of Northwestern Mutual among 2,740 U.S. adults aged 18 or older.
- The 2021 published scientific study was conducted by The American Psychological Association and collected data from 316 couples over a 16-month duration.
