Introduction
The internet has transformed how we connect, but it has also introduced challenges—fraud being one of the most persistent. On dating platforms, scams and fake profiles erode trust, making it harder for people to find genuine connections.
At Seeking.com, we’re committed to leading the fight against fraud in online dating. With a fresh perspective from our Gen-Z co-CEO, Dana Rosewall, we’re introducing new measures to ensure that Seeking is a safer, more authentic space for meaningful relationships.
The Scope of the Problem
Fraud and inauthenticity are widespread issues across social media and dating platforms. The Federal Trade Commission reported that Americans lost $1.14 billion to romance scams in 2023. On some dating platforms, as many as 30% of profiles are fake, with no global standards requiring platforms to verify users.
Many platforms avoid implementing identity verification to reduce barriers to sign-ups, prioritizing growth over safety. At Seeking, we’re taking a different approach: we’re putting trust and authenticity at the heart of the user experience.
Introducing the Selfie Liveness Check
As part of our effort to combat fraud, we are introducing the Selfie Liveness Check, a new feature designed to ensure that every profile on our platform belongs to a real person.
Here’s how it works:
- During the sign-up process, new users will briefly show their face via their phone or computer camera.
- Artificial intelligence will analyze the video to confirm the person is real and matches their profile photos.
- The process is quick, secure, and private.
The Selfie Liveness Check is currently being tested and will be rolled out in phases, marking a significant step in our ongoing commitment to authenticity.
A Vision for Change
Dana Rosewall, who became co-CEO in 2024, is the driving force behind this initiative. “Fraud in online dating is a widespread issue, but it doesn’t have to define the experience,” Dana says. “At Seeking, we’re determined to raise the bar for trust and authenticity. This isn’t just about protecting our members. It’s about creating a space where meaningful connections can thrive.”
This vision aligns with Seeking’s founding mission: to provide a better dating experience. As a platform that has transformed millions of lives, we believe it’s our responsibility to lead the way in combating fraud.
What This Means for You
For those considering joining Seeking.com, this initiative represents a significant step toward building the most trusted dating platform in the industry. Our commitment to combating fraud ensures that members can connect with confidence, knowing the platform prioritizes authenticity and safety.
A Call for Industry-Wide Action
Fraud is not just a Seeking.com problem. It’s an industry-wide challenge. By implementing these measures, we hope to set an example for others to follow. Together, we can change the narrative and rebuild trust in online dating.
Conclusion
At Seeking.com, we’re not just talking about combating fraud. We’re taking action. With innovative features like the Selfie Liveness Check and a relentless focus on trust, we’re creating an online dating experience where authenticity comes first.
Are you ready to see the difference a trusted platform can make? Join us in redefining online dating.
